The impact of corporate green marketing practices in enhancing mental image and its relationship to achieving competitive advantage among consumers: Electric car companies are an example

 
 
Today's business organizations are increasingly aware of the great interest in environmental aspects and taking responsibility in this context. This increasing awareness requires that these organizations focus their efforts on exploring the dimensions of green environmental marketing in a deeper way, and understanding its role in achieving new competitive advantages, and this interest is manifested in creating opportunities. New products that contribute effectively to achieving their goals.
This study aimed to know the impact of companies’ green marketing practices in enhancing their mental image and its relationship to achieving their competitive advantage among consumers, and to understand the impact of green marketing practices on the image of electric car manufacturers, from the point of view of consumers, and to monitor the public’s attitudes towards the impact of green marketing on their purchasing decisions.
The study reached several results through the field study, the most important of which is that the youth group is the most interested in electric cars, and one of the most important reasons for buying an electric car is that it provides a dynamic and enjoyable driving experience in performance, which reduces the noise resulting from the operation and provides a driving experience. Quiet, comfortable, and it's a safe long-term investment. The size of the company that manufactured this car, the abundance of spare parts, ease of maintenance, and the range of distance traveled per electric charge were among the most important influences that affected the consumer’s decision to purchase an electric car. The results indicated that electric car manufacturers enhance their mental image among the public and achieve a competitive advantage thanks to their use of green marketing, although the price, performance, and maintenance factor are among the most important factors that they prefer at the expense of the environmental preservation factor, but they realize that these companies are working on products Green, which preserves the environment, and these companies also care about environmental factors, in addition to financial profit factors, and this is a feature of these companies that contributes to improving their mental image among their customers.