Employing government digital platforms to spread awareness of smart green sustainability initiatives

 
 
The researcher aimed to monitor and analyze the reality of the contents of government digital platforms and their role in spreading awareness of smart green sustainability initiatives based on the five principles of dialogue communication theory, in addition to focusing on a case study of the "National Initiative for Smart Green Projects" ,and this research is the first that is prepared for the national initiative for smart green projects and addresses it in all its aspects, and the study belongs to descriptive studies and using the case study methodology, it relied on qualitative analysis of the official Facebook page and the initiative's website, and the study reached several results, the most important of which are: Lack of interest in documenting the official Facebook page of the initiative with the blue sign As well as the lack of interest in the existence of a special logo for the initiative, in addition to the weakness of responding to comments and responding in a personal way to the public through the official page, as well as the lack of a tool or technology to help people of determination through digital platforms, the study also recommended the need to pay attention to documenting the official page of the initiative via Facebook with the blue sign in order to increase the credibility and transparency of the page, in addition to the presence of technology for people of determination, especially that among the projects submitted to the initiative are projects for people of determination in order to help them integrate digital, as well as interest in using experts in the field of environment and famous and influential personalities on social media to promote the national initiative for smart green projects.