“Attitude of Egyptians towards storytelling in enhancing knowledge of environmental sustainability and its emotional, behavioral, and cognitive effects”

 
 
The study sought to find out: “How did the storytelling contribute to increasing the public’s awareness of environmental sustainability?” the study belongs to descriptive studies, and the researcher used survey approach, and therefore the questionnaire form was applied to a sample consisting of 435 respondents. The study concluded to some important results as follows:

The rate of exposure of the Egyptian public, to publications containing stories related to environmental problems was generally high, with an SD (2,500); The exposure rate was always 61%, while the exposure rate (occasionally) was 28%, and finally the exposure rate (rarely) was 11%.
The “Tales from Its People” campaign came at the forefront of the campaigns that the study sample was exposed to and they admired it, followed by the “Our Environment is Our Responsibility” campaign in second place, then the “No Plastic Bags” campaign in third place, and the “Return Nature to Nature” campaign in fourth place.
The results of the study highlighted that the issue of (preserving the environment and human health) is ranked first among the most important issues that the study sample is keen to follow up in story advertisements that deal with environmental protection and climate change, followed by (the impact of climate change and rising temperatures on the environment) in second place. Then the issue of (energy conservation and rationalization) comes in third place.
The study revealed that the motive (modifying negative behaviors in order to achieve sustainable development in the field of the environment) came in first place among the motives for the study sample’s follow-up of the story on environmental awareness topics, followed by the motive (developing environmental awareness) in second place, then the motive (acquiring skills To solve environmental problems) ranked third.
(Awareness realism) came in first place among the types of digital stories most appropriate in addressing environmental problems from the point of view of the study sample, then in second place came (narrative realism), and in third place came (comedic realism).
The phrase (The campaign taught me to rationalize the use of non-renewable energy sources) came in first place among the phrases that explain the behavioral effects resulting from the study sample following environmental stories. The phrase (The campaign gave me the skills to preserve green spaces) came in second place, then the phrase ( The campaign helped me comply with environmental protection laws) ranked third.