Audience Knowledge and Attitudes toward Green Economy

Document Type : Original Article

Authors

1 Professor, Department of Journalism, Faculty of Mass Communication, Cairo University

2 Arab Academy for Science, Technology, and Maritime Transport, Miami Campus, Alexandria.

Abstract

This paper explores the possible attitudes of the Egyptian audience toward the different topics that are included in the universal interest of the environmental issue of the green economy. The Egyptian newspapers address the ecological concern by reporting news stories and articles that tackle the industrial, commercial, educational, and scientific facets of the topic and define the proposed solutions to mitigate the environmental crisis. This study employs a mixed method technique to combine content analysis of the newspapers with surveying the attitudes of the audience to evaluate the impact of media reporting in raising public awareness of the environmental issue and the necessity of adopting green economy politics.
 

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