The Impact of Social Networking Sites on Public Awareness and Behavioral Adaptation to Climate Change in Egypt

This study aims to explore the influence of social networking sites, including Facebook, YouTube, and X (formerly Twitter), on raising the awareness of  the Egyptian public about climate change and its implications. Additionally, it examines the extent to which individuals adopt sustainable behaviors in various aspects of life, such as at home, work, on the road, and as consumers, to migitate the effects of climate change.
Using a survey methodology, an online questionnaire was distributed to 309 respondents of active social media users. The findings revealed several significant relationships:

Demographic variables such as age, gender, and membership in environmental and conservation associations were correlated with emotional awareness of climate change issues.
Gender and marital status were associated with behavioral awareness of climate change.
The amount of time spent on Facebook and YouTube was linked to increased awareness of behavioral aspects related to climate change.
The time spent on Facebook and YouTube also influenced sustainable behaviors, particularly in the workplace.
However, no significant relationship was found between time spent on X (formerly Twitter) and awareness or behavioral adaptation to climate change.