The Role of Egyptian Banks in Supporting Sustainable Financing and its Impact on Enhancing Environmental Awareness Among Public Relations Practitioners: A Field Study

The study seeks to achieve a main goal, which is to quantitatively monitor and qualitatively explain the contribution of Egyptian banks in financing and supporting the trend towards a green economy and financing projects that aim to preserve the environment and green banking in Egypt, and how this is reflected in the level of environmental awareness among public relations practitioners working in those banks. The survey method, both quantitative and qualitative, and questionnaire and standardized interview tools, were employed on a sample of 76 individuals from public relations practitioners working in the Egyptian banks, the study sample. The study concluded that the banks in the study sample are greatly interested in financing green projects, in addition to the variety of green projects they finance. Banks in all health, educational, economic, and environmental fields, and there is a strong, statistically significant direct correlation between the bank’s strategies used in promoting environmental awareness and their ability to increase (the degree of environmental awareness and attract attention, interest, desire, and action) among public relations practitioners according to the "AIDA" Model, which means that the higher the rates of application of environmental awareness strategies in banks, the more this contributes to increasing the positive attitudes of public relations practitioners towards them at the level of awareness and attracting attention, interest, desire and action.