The main objective of the study is to identify the most significant new cultural and social values adopted by digital platform dramas in their works, and to explore the impact of promoting these values on viewers. The study also aimed to understand the role of digital platform dramas in shaping social reality and whether they play an effective role in changing social views and behaviors. It looked into the type of messages and social values they promote and reinforce, and how these dramas contribute to addressing the negatives they present in order to shape the social awareness of youth. Among the most important findings of the study:
There are some correlational relationships between Egyptian youth's exposure to digital platform dramas and their perception of perceived reality traits and their acceptance of new social issues. However, the strength of these relationships varies from one aspect to another. The relationship between exposure to platform dramas and the "credibility" dimension was statistically significant, indicating that the content youth are exposed to can affect their belief in this content. On the other hand, there were no statistically significant differences based on demographic variables such as gender, place of residence, or type of education in determining the perceived reality traits, suggesting that these traits may be independent of these variables. There is a weak but statistically significant positive relationship between the level of exposure of Egyptian youth to digital platform dramas and their perception of society's acceptance of new social issues.
Qasim, H. A. (2024). The use of digital platform drama by Egyptian youth and its relationship to shaping their social reality: "A Field Study.". The Egyptian Journal of Media Research, 2024(88), 633-692. doi: 10.21608/ejsc.2024.371873
MLA
Hassan Ali Qasim. "The use of digital platform drama by Egyptian youth and its relationship to shaping their social reality: "A Field Study."". The Egyptian Journal of Media Research, 2024, 88, 2024, 633-692. doi: 10.21608/ejsc.2024.371873
HARVARD
Qasim, H. A. (2024). 'The use of digital platform drama by Egyptian youth and its relationship to shaping their social reality: "A Field Study."', The Egyptian Journal of Media Research, 2024(88), pp. 633-692. doi: 10.21608/ejsc.2024.371873
VANCOUVER
Qasim, H. A. The use of digital platform drama by Egyptian youth and its relationship to shaping their social reality: "A Field Study.". The Egyptian Journal of Media Research, 2024; 2024(88): 633-692. doi: 10.21608/ejsc.2024.371873