The relationship between college students’ personal anxiety resulting from deepfake threats and the privacy of social media data management

This study seeks to know and measure the relationship between the state of personal anxiety that can afflict users of social networking sites among Egyptian university students as a result of the use of deepfake technology, and their perception and awareness of the seriousness of these threats, which must be reflected on them in the privacy of digital data and information management. with the aim of identifying the level of personal anxiety caused by their awareness of deepfake threats, as well as the way these young people should deal with these threats by managing the privacy of their information and data on social media sites. The study relied on a survey approach through an electronic questionnaire that was applied to a random sample of (400) individuals from students at Egyptian public and private universities. The study relied on an integrated theoretical framework. Among the theories of “the inevitability of technology acceptance, social access, privacy of data and information management,The study concluded that the respondents’ intense use of social networking sites for more than five hours a day and their low level of knowledge about deepfake threats. It also proved that the assumption that there is a relationship between the intensity of their use of social networking sites and their increased awareness of the dangers of deepfake threats is incorrect, and that there is a direct relationship between the respondents’ awareness of to deep fake threats on social networking sites and their level of personal anxiety.