The Role of Cinema in a Post-Oil Saudi Economy:

Document Type : Original Article

Author

Assistant professor – Collage of Media and Communication, Imam Muhammad bin Saud Islamic University ( IMSIU ), Riyadh, Kingdom of Saudi Arabia

Abstract

The article explores the role of non-profit organisations in the
development of the film industry in Saudi Arabia through a case study
of the King AbdulazizCenter for World Culture, known as Ithra. This
research focuses on the timeframe between 2016 to the end of 2019.
This article investigates the relationship between non-profit
organisations and the commercial film industry and how the private
sector aims to address the public interest in Saudi Arabia as it relates
to the film industry. The article contains an analysis of Ithra‟s strategy
and interventions with other government organisations to support the
film industry‟s development, and it draws from a personal interview
with the head of the cinema department at Ithra, MajedSamman. This
article argues that Ithra has positioned itself as a dominant force in the
industry, and that it promotes the government‟s image in the West and
markets the country‟s culture to others.
 
 

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