The Effectiveness of Electronic Platforms for Governmental Organizations in Managing relations with audiences.

The study investigates electronic platform usage by ministries, analyzing content and assessing the application of dialogical communication principles. It explores the impact of ministry nature (service-oriented or sovereign) on employing these principles and monitors public use and acceptance of technological transformations in ministry services. In terms of public relations management through electronic platforms, the study relies on dialogical communication theory. As for the public's use of electronic platforms for ministries and their acceptance of technological changes, the study adopts the technology acceptance model. The analytical sample includes sovereign ministries (Interior and Exterior) and service-oriented ministries (Health and Higher Education). A field study involves 205 individuals from the general public, and the study utilizes qualitative content analysis and questionnaire tools. The analytical study results indicate convergence among the Ministry of Interior, Health, and Education in applying the principles of dialogical communication through their websites. However, the Ministry of Exterior's website was the least effective in employing these principles. Egyptian ministries were equal in their application of dialogical communication principles through their social media accounts. The activation of dialogue spaces was least utilized on electronic platforms. The field study results reveal that websites dominate the usage of electronic platforms, with submitting requests for government services being the primary reason for using electronic platforms. The Ministry of Higher Education led in applying the principles of dialogical relationship management with the public through its electronic platforms.