The reality of knowledge management applications in TV. channels and journals and it's relation with achieving competition advantages

Document Type : Original Article

Authors

1 Lecturer in the Department of Media, Faculty of Arts, Minya University

2 Lecturer in the Journalism Department, Faculty of Information - Al-Azhar University

Abstract

The present study aimed at recognizing the reality of knowledge management applications in Egyptian channels and journals through the viewpoint of media leaderships and media cadres and its relation with achieving dimensions and advantages of the competition.
  This study belongs to the descriptive ones that rely upon on the method of media survey. In order to achieve its goals, the method with its two sides, the descriptive and the analytical, was used via applying the questionnaire form on a sample of (205) of leaderships and communicateurs in Egyptian first channel and Mbc Masr channel, Al-Ahram and the seventh day newspaper.
The representation of government and private channels was considered, as well as the government and private journals. Validity and reliability was confirmed.
 The study findings revealed that there is a statistically significant direct correlation between applications of knowledge management in the channels and journals "the study sample" and achieving the competitive advantage, meaning that the more the research sample knowledge and trends towards applications of knowledge management, the more contribution in achieving the competitive advantage and that the sufficient awareness with the applications of knowledge management improves the communicateur in journals and channels in achieving the competitive advantage. Correlation values were significant at 0.01 and with a strong correlation in most dimensions. The strongest correlation was (0.082) between both knowledge organization and achieving the competitive advantage.
  The findings also demonstrated that there is a statistically significant direct correlation between sources of the competitive advantage in Egyptian channels and journals and achieving the competitive advantage.
 

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