.Exposure of university youth to Tik Tok videos and its relationship to their psychological well-being

Document Type : Original Article

Author

Assistant Professor in the Department of Educational Media, Faculty of Specific Education - Mansoura University.

Abstract

     The study aimed to identify the relationship between the exposure of university youth to Tik Tok videos and their psychological well-being, and that in within the framework of the uses and effects model, The survey method was used on an intentional sample of (415) of university youth from Cairo and Mansoura Universities who used the TikTok application. The field study data was collected using the questionnaire form at the end of the first semester of the academic year (2022/2023).
 
     The results of the study revealed that there is a statistically significant correlation between the intensity of exposure of the study sample to Tik Tok videos, and their psychological well-being, and the existence of a statistically significant correlation between the motives (Ritualized - Instrumental) for the exposure of the study sample to Tik Tok videos and the patterns of activity that support and hinder their communication effects, and the existence of a statistically significant correlation between the patterns of activity that support and hinder the communication effects practiced by the respondents and the communication effects resulting from their exposure to Tik Tok videos.
 
 

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