Employing YouTube Channels in Promoting Chinese Culture to an Arab Audience – Ms. V Channel as a Model-

This study aims to find out the extent of YouTube channels contribution in promoting Chinese culture to the Arab Audience and selecting a representative sample of YouTube channels that promote Chinese culture by analyzing the content of MsV’s channel.
The researcher has relied on the descriptive-analytical approach, using the content analysis tool to collect data. The study community consisted of 84 video clips; the researcher selected all of the videos uploaded to the channel from its inception on July 7, 2019, to December 31, 2020, to analyze the quantitative content to answer the research question.
The researcher has concluded that MsV’s channel has contributed significantly to the Arab public’s knowledge of Chinese culture through the topics covered by the channel. It includes; language, eating, clothing, customs, celebrations, technology, and lifestyle in general in China, which contributes to reducing the knowledge gap between the Arab audience and the Chinese culture.