Digital content marketing strategies and their relationship to brand loyalty

Document Type : Original Article

Author

Doctoral researcher in the Department of Media, Faculty of Arts, Minya University

Abstract

This study seeks to identify digital content marketing strategies used on social networking sites "Facebook" and their impact on brand loyalty. used through social networking sites using the comprehensive inventory method through the brand pages (study sample).
The study reached many results, most notably: marketing products using new multimedia through the influencers’ marketing strategy through infographics, animated images, short videos, circular images, or high-quality and clear images, as it is considered one of the most effective strategies that increase the attractiveness of the product and its statement. Its advantages are easy without an oral explanation. The study also showed that the marketing activities used for digital content marketing enhance customer awareness and loyalty to the brand.
 

Keywords

The Egyptian Journal of Media Research
Volume 2023, Issue 84 - Serial Number 84
second part - forth volume
July 2023
Pages 2009-2036

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