The current study aimed to monitor the factors influencing on consumers' perceptions of the metaverse technologies, their acceptance of content marketing communications for brands and their intentions towards purchasing and shopping through metaverse technologies, The survey has been conducted on a purposive sample of (400) young people. The study concluded that (expected benefit) came in the first of influencing factors, followed by (pleasure), then (behavioral intention to use), (self-efficacy), ( Ease of use), and finally (trust).
Al-Talawi, .. N. H. M. M. (2023). Factors Influencing on consumers acceptance of the content of brand marketing communications through the metaverse technologies. The Egyptian Journal of Media Research, 2023(84), 1741-1800. doi: 10.21608/ejsc.2023.324523
MLA
. Noha Hussein Muhammad Mahmoud Al-Talawi. "Factors Influencing on consumers acceptance of the content of brand marketing communications through the metaverse technologies". The Egyptian Journal of Media Research, 2023, 84, 2023, 1741-1800. doi: 10.21608/ejsc.2023.324523
HARVARD
Al-Talawi, .. N. H. M. M. (2023). 'Factors Influencing on consumers acceptance of the content of brand marketing communications through the metaverse technologies', The Egyptian Journal of Media Research, 2023(84), pp. 1741-1800. doi: 10.21608/ejsc.2023.324523
VANCOUVER
Al-Talawi, .. N. H. M. M. Factors Influencing on consumers acceptance of the content of brand marketing communications through the metaverse technologies. The Egyptian Journal of Media Research, 2023; 2023(84): 1741-1800. doi: 10.21608/ejsc.2023.324523
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