Recent trends in digital media content industry research:

This paper aims to study and analyze recent trends in the field of digital media content production by examining studies in the period extending from 2012 to 2023. Using a critical and analytical approach from the second level. The study has several findings, including: The different areas of interest that constitute the research agenda for both Arab and English studies in using modern technologies in the media digital production industry. In this context, the English studies were rich in utilizing different qualitative approaches to media technologies, including case study, (Q) approach, the comparative approach, the analytical hierarchy methodology, the inductive approach, the ethnographic approach, the exploratory approach, and the analytical descriptive approach. In Arabic studies, however, the media survey approach prevailed, highlighting the distinction between the Arabic-based studies and English-based studies which uses complex sets of approaches that combine qualitative and quantitative methods, and a variety of data collection tools, such as questionnaires, interviews, observations, content analysis, semiotic analysis, and objective analysis. In addition, English-based studies cover longer periods of time and different environments in looking at the mechanisms of employment of these technologies, the study furthermore suggests a future research agenda.