Using artificial intelligence techniques in writing marketing content for content makers in Egypt

Egypt use artificial intelligence techniques in writing marketing content and demonstrates the most important factors affecting their use of such technologies to identify the most prominent positives, the strongest challenges, and areas of their use of smart websites in the marketing content creation, in addition to their assessment of the future of relying on such technologies.
The study also explores the most important websites that allow the use of AI tools in content creation to identify the mechanisms and areas of their use, the extent to which marketers and content makers in Egypt tend to use such technologies, and evaluates their effectiveness in improving the quality of the content creation, which may later affect purchasing intentions for consumers.
Methodology and study sample: The study relies on survey methodology in collecting data for its qualitative part, with the aim of surveying the visions and perceptions of marketers and content makers in Egypt about artificial intelligence techniques in content creation, in terms of the reality of the experiment, its problems, and foreseeing its future. The study depends on conducting an online survey with marketing managers and content makers in Egypt (20) to indicate the extent of their reliance on artificial intelligence techniques in content creation, Monitoring their views on the future of relying on these technologies in Egypt, in addition to the content analysis tool for analyzing a number of websites that allow the use of artificial intelligence techniques in content creation qualitatively (13 websites), leads to an explanation of how to use artificial intelligence techniques in creating marketing content and assessing its expected effects in the future.
The results:
-The degree of dependence of respondents among marketing managers and content makers in Egypt on artificial intelligence applications was 50%.
The respondents' viewpoints varied about the factors affecting marketers' orientation towards artificial intelligence technologies in the content industry, the most prominent of which are: the organisation's budget by 60%, the extent of its electronic presence by 55%, the increase in current crises in the Egyptian market and economic conditions by 45%, and the nature of the products and services you provide, with a percentage of 40%, while the efficiency factor for the provided content was ranked lowest, with a percentage of 5%.
- The degree of respondents' actual tendency to use artificial intelligence sites in the marketing content industry came to 55% through the following sites: "Copy.AI, Quillbot by 50%, Write Sonic,Simplified, and, Copymatic by 7% for each site separately.
- The rate of use of these sites by the respondents on a permanent basis reached 21.5%, and the degree of their evaluation of these sites in the content industry was as follows: excellent at 14%, very good at 28%, and good at 57%.
- The most prominent advantages of artificial intelligence sites in the content industry, which the respondents agreed on, are: "saving time and effort by 100%, formulating ideas better by 71%; offering new alternatives by 50%; the efficiency of the content provided by 71%; it provides different alternatives for you to choose the best one At a rate of 64%, encouraging creativity and innovation at a rate of 42%, and providing employment at a rate of 14%.
- The most important disadvantages are: the unavailability of these sites in the Arabic language, relying on predetermined patterns, which keeps them away from distinction and difference, activation of these sites in Egypt has complex prerequisites.
- The percentage of respondents' expectations of the impact of artificial intelligence technologies on the future of the profession of content creators was 25%, and this indicates the difficulty of dispensing with the human element in the era of artificial intelligence in the future.
-The study analyzed 13 websites that offer these technologies through multiple uses, and the most prominent companies that use such sites: Toyota, Google, Vodafone, Marriott, Model, Spotify, Nestle, Microsoft, Adidas, Amazon, Ford, and IKEA, and the majority of these sites are available It can be used in various languages except Arabic, while the use of ChatGPT is prohibited in Egypt.
- The majority of the respondents (45%) emphasised the necessity of applying artificial intelligence techniques in the marketing content industry.

Value: Providing a forward-looking vision for the future of artificial intelligence in the marketing content industry and the extent to which it can be applied in Egypt.