The role of internal communication in employees’ engagement formation and their relationship with turnover intentions

Organizations working in various fields have increased awareness of the importance of internal communication with employees as one of the most important factors that lead to improving the overall performance of the organization’s work leading to form  “employees’ engagement”.
Hence, the study seeks to evaluate the role of internal communication in improving the job engagement level among employees, and its impact on reducing the rates of turnover intentions, and to identify the most successful communication strategies in achieving this goal and its role in improving the communication climate in the organization.
This study belongs to the descriptive analytical studies, and relied on the case study and survey methodologies, on a deliberate sample of organizations, which was represented by the EgyptAir company, due to its selection due to the availability of information about it at the communication and administrative level, and the company's use of sustainable internal communication policies with the internal audience, along with The scope of the company's work is wide enough to allow the collection and analysis of qualitative and quantitative data necessary for the case study. An available sample of 92 employees was selected from the various departments of the company. The case study protocol was based on a descriptive and evaluative case study, where the researcher developed a standard scientific model that measures the relationship between the variables of the study, and the study relied on the hypothesis of the social exchange theory.