The study aims to examine the effect of AI technology in electronic marketing through social media from public relation specialists. It is a descriptive study; it uses the survey method and the questionnaire tool applying to a sample of 200 respondents from September to October 2022. The results revealed that there is a statistical relationship between the extent of respondents' dependence on AI and their opinion through its positive effects in electronic marketing through social media. There is a statistical relationship between the extent of respondents' dependence on AI and the expected benefits of it. There is a statistical relationship between the effect of AI in electronic marketing through social media and its use in the future. And there is a statistical relationship between the use fields of AI in electronic marketing through social media and the respondents' evaluation of its use.
Ali, M. A. H. (2023). Public Relations Officials vision in government organizations regarding the impact boundaries of Artificial Intelligence in Electronic Marketing. The Egyptian Journal of Media Research, 2023(83), 443-501. doi: 10.21608/ejsc.2023.316311
MLA
Mervat Abdel Hamid Ali. "Public Relations Officials vision in government organizations regarding the impact boundaries of Artificial Intelligence in Electronic Marketing". The Egyptian Journal of Media Research, 2023, 83, 2023, 443-501. doi: 10.21608/ejsc.2023.316311
HARVARD
Ali, M. A. H. (2023). 'Public Relations Officials vision in government organizations regarding the impact boundaries of Artificial Intelligence in Electronic Marketing', The Egyptian Journal of Media Research, 2023(83), pp. 443-501. doi: 10.21608/ejsc.2023.316311
VANCOUVER
Ali, M. A. H. Public Relations Officials vision in government organizations regarding the impact boundaries of Artificial Intelligence in Electronic Marketing. The Egyptian Journal of Media Research, 2023; 2023(83): 443-501. doi: 10.21608/ejsc.2023.316311
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