The Effect of Media Literacy in Detection of and Mitigating the Use of Inaccurate Memes Among Egyptian University Students

Document Type : Original Article

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Assistant professor at the faculty of Al Alsun and Mass communication - department of Mass communication - Misr International University

Abstract

This study aims at exploring the effect of media literacy in the detection of and reducing the spread of inaccurate memes among university students. Given the significant influence of social media platforms and the prevalence of meme culture, understanding the impact of media literacy on combating the spread of misinformation in this context is crucial. The main objective of this research project is to examine how media literacy programs can empower university students to detect and critically analyze inaccurate memes and thus creating a more informed and responsible online community. The study used quasi-experimental method to test the effect of media literacy on 391 Egyptian university students’ ability to detect inaccurate memes and reduce their willingness to interact and share skeptic memes. Results indicate the need to develop the more effective media literacy programs focusing on new tools and technologies like memes.

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