Promotional ads on social media platforms as a source of information on Vision 2030 programs

The study aimed to identify the degree of accreditation of a sample of students from Saudi governmental and private universities in Riyadh on promotional advertisements paid on social media platforms, broadcast by various tracks and sectors implementing Vision 2030 programs as a source of information on various vision programs; Within the framework of the tasks performed by the contact person on these programs to market them socially to Saudi society in its various categories, in particular the youth group.
A single sample size (200) of questionnaires valid for analysis was taken from the study sample. The results resulted in a relatively low degree of reliance on promotional advertising in the social media platforms of members of the sample to follow up on the news and activities of the Kingdom's vision as compared to other means of communication and media. (Training, Employment and Human Development) ranks first with 82% of promotional advertisements for sample members, which are made by some government bodies and reminds sample members of some of them. Economic topics such as (to invest, finance and support) in second place among researchers, some of whom mention advertisements published by those entities in higher proportions than others, and the results show that there are targets for understanding, directing and eliminating tension in varying proportions above. (Perception and understanding of programs, taking a positive attitude), and the sample individuals who relied on promotional announcements for Vision 2030 programs achieved many cognitive, emotional and behavioral impacts, making the ads 76.1% interested in searching for more details (cognitive), and recommending that others follow up on ads by 76.8% (conscientious). Behavioral influences sent out about 78% of researchers and shared the ad for their friends and knowledge with no interest.