The impact of exposure to dramas presented through digital viewing platforms on the cultural identity of Egyptian youth

The current study was concerned with monitoring the extent to which Egyptian youth are exposed to dramatic content presented through digital platforms, as well as the motives for young people to follow this content, and the influences and challenges imposed by the new medium on their cultural identity. The study relied on the following theoretical approaches: cultural and media globalization and cultural implantation. The media survey method was employed as one of the most appropriate scientific approaches appropriate to the study in a survey of the opinion of an available sample of Egyptian youth users of digital platforms, which provide dramatic content through Those platforms, and their strength reached 250 individuals, and the age of the young people in the study sample ranged between 18-35 years. The most important ideas promoted by dramas on digital platforms about religious Muslims from the respondents' point of view were (terrorists) and (ideological extremists) at close rates of 46.8% and 45.2%, respectively. The most important topics promoted about the Egyptian society from the respondents' point of view were (a presentation of the difficult living conditions) by 54%, followed by (a presentation of the crises of the Egyptian society in a satirical form) by 39.2%. The respondents indicated that the behavioral practices promoted by the dramatic materials presented on these platforms were the most important of (marital infidelity) and (imitation of Western fashions in clothing and food) with rates of 59.2% and 57.2%, respectively.