The Egyptian audience attitudes toward women-related new ideas in social media sites and their impact on women-men relations

   The study aims to reveal Egyptian audience attitudes toward the women-related new ideas in social media and their impact on women-men relations. Furthermore, this study seeks to determine the relation between the clarity, usefulness and relevance to the society of the new developed ideas and their adoption. The study uses the survey as a methodology, using the questionnaire a purposive sampling data collection tool. The sample is of (380) respondents from the Egyptian audience (20-60 years age group). The interview was conducted with (16) women of the same age group.
The research findings conclude:

Multiple platforms, including social media sites (e.g. Facebook, Instagram) and online platforms (e.g. Shahid, Netflix) are interested in spreading and processing these new ideas.
The study identified the new ideas in the following terms: “the independent woman, and the non-obliged woman”.
The findings prove that, subject to the research hypothesis, there is a statistically significant correlation between audience attitudes toward women-related new ideas’ clarity of the information received by the social media audience, and their usefulness and relevance to the society customs and traditions and adoption of the new ideas
The findings prove partially that, subject to the research hypothesis, there are statistically significant differences audience attitudes toward women-related new ideas in social media and their impact on women-men relations, according to demographic factors.