US Media Diplomacy Role in International Disputes and Shaping International Attitude during Russian-Ukrainian Conflict 2022

The study discussed a concept of media diplomacy which includes various government-sponsored efforts aimed at communicating directly with foreign publics, through a case study using content analysis methodology of a deliberate sample of 155 tweets over the course of 43 days by US Secretary of State Antony Blinken who discussed the issue of the Russian-Ukrainian war only. The study relies on illustrating how the United States used media diplomacy as one of the tools of American diplomacy to achieve some of foreign policy goals.  Which includes drawing and shaping an image of Russia and Ukraine, by using “non-provocation policy” towards Russia, so that it does not go into a world war in which Russia could have a chance for using its nuclear weapons. Through analysis of the data, it illustrated how Antony Blinken used mental framing and manipulation linguistic in the delivery of desired messages in indirect manipulated way.
 
The study is based on two main pivots:

The first pivot is "media diplomacy": how it can be a tool for the state during war, and how countries use it to manage the conflict and shape its dimensions.
The second pivot "the international attitude": it is the view of the majority of the world on something, and it is what is dealt with in this research, but in reverse, as people tend to believe the news emanating from a country with power and political influence. "This research sheds light on the United States" more than that do not have that power and that influence.

This research discusses the role of the United States in controlling the formation of Russia’s international attitude in people’s minds out of the United States usage of media as a weapon of the new era by making media as an instrument for its diplomacy strategies through the approaches of the war coverage of the Russian war path and Putin’s decisions through the U.S. media diplomacy using.  This research is about a case study of Twitter account of a U.S. diplomat “Antony Blinken” the United states secretary of the states; consequently, the research mention an hypothesis of the changing in international attitude that is mentioned in Americans Trends Panel (ATP) ⁽¹⁸⁾ which is clarify Russia’s low rating in the international attitude direction of the spring 2022 survey, relates in some way to the media diplomacy approaches and strategies to promote US foreign policy.