The methods of Neuromarketing used by influencers and content creators with their direct and implicit advertising messages:

Neuromarketing plays a vital role in granting efficiency to the marketing process, which helps marketers to solve their problems in abetter way, as different companies and institutions face new challenges in selling and advertising their products, and according to strong market competition, each company tries to create a competitive advantage to its own products and services besides highlighting the benefits of the  product to attract consumers using influencers or Content creators as a new form of marketing based on the science of neuromarketing, In order that the study seeks to identify what neuromarketing practices are and their role in direct and implicit advertising messages, by revealing those practices which practiced by influencers, bloggers and content creators. The researcher relied on the survey methodology by scanning the pages of influencers and their accounts on social networking platforms, as well as surveying 400 followers. One of the most important results of the study was the accord of the analytical study results and the field study results regarding the practices of neuromarketing for influencers and content creators with direct and implicit advertising messages in the fact that (social proof is by presenting more information and features) Which is more used as a practice of neuromarketing, as well as (notifying the follower of the lack and limitedness of the product) Which is less used as a practice of neuromarketing.