Assistant Professor of Radio and Television and Head of the Radio and Television Department at the International Higher Institute of Media - Al Shorouk Academy
This study aims to measure digital media content's cultural impact on virtual communication methods among young people on social media sites. This impact was measured using a field questionnaire to obtain quantitative data and an in-depth interview tool to obtain data how and the study relied on the theory of meaning-based learning and the concept of semantic memory and applied 372 for field study and 25 for how-to study and reached a set of results.
There is no correlation between gender or socio-economic level among young people sample study in the use of modern methods of communication
2- Young people's study trends tend to be positive in using these methods while they tend to be negative towards Arabic. 3- Young people explained that their main justification for using these methods is a sense of modernity and keeping up with their friends and the ease of using these methods for pure languages as well as a lack of language to express feelings and feelings The study suggested further studies on the cultural influences of digital media content, especially given the clear cultural mobility in the Arab region in general.
Ahmed, . Y. (2023). The cultural impacts of digital media content:. The Egyptian Journal of Media Research, 2023(82), 39-77. doi: 10.21608/ejsc.2023.300034
MLA
ُElham Younis Ahmed. "The cultural impacts of digital media content:". The Egyptian Journal of Media Research, 2023, 82, 2023, 39-77. doi: 10.21608/ejsc.2023.300034
HARVARD
Ahmed, . Y. (2023). 'The cultural impacts of digital media content:', The Egyptian Journal of Media Research, 2023(82), pp. 39-77. doi: 10.21608/ejsc.2023.300034
VANCOUVER
Ahmed, . Y. The cultural impacts of digital media content:. The Egyptian Journal of Media Research, 2023; 2023(82): 39-77. doi: 10.21608/ejsc.2023.300034
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