The effectiveness of electronic platforms in marketing special events of the Egyptian Presidency and its relationship to youth attitudes towards it :

The study sought to monitor, describe and analyze the effectiveness of electronic platforms in marketing the special events of the Egyptian Presidency and its relationship to youth attitudes towards them within the framework of the principles of dialogue communication theory. Or interactive with visitors, retaining visitors, encouraging visitors to re-visit) in the electronic platforms for special events of the Presidency Foundation, the study sample, based on the media survey method and using the qualitative content analysis tool and focus groups. The World Youth Forum in applying these indicators to the Facebook page of the National Youth Conference, and it can be said that the two Facebook pages for the two events outperformed the two events websites in applying the principles of dialogue communication, and showed that the interest in the special event and the motives for following up on electronic platforms depend on the level of interest in youth conferences and forums, the intensity of follow-up and desire In attendance, and young people interested in following the news of the event are more involved. Electronically than others, and individuals who had previous experiences of attending the event were more familiar with its details and more followed the pages of the two events on social networking sites.