The impact of Television Coverage of The World Youth Forum Activities on the Culture of Volunteerism among Egyptian Youth

The culture of volunteering is an important requirement not only for the Egyptian society, but for all other developing societies. The beginning was on April 25, 2017, when a group of Egyptian youth, during the National Youth Conference in Ismailia, presented their initiative to conduct a dialogue with the youth of the world. Immediately, President Abdel Fattah El-Sisi responded, and announced his invitation to all young people from different countries of the world, to express their opinions and vision for the future of their countries and the world at large. Over the past years, the activities of the forum have received noticeable attention from young people, and many voluntary initiatives have emerged from the forum and its annual activities, such as the African Youth Forum and the African Union simulation model.
The current study sought to identify the impact of the intensive television coverage of the forum on Egyptian television on the culture of volunteering among university youth and in light of the goals on which the theory of cultivation was based, and through an electronic questionnaire for a random sample of 400 individuals from Alexandria university students, the study reached many important results, including the existence of a significant statistical relationship between respondents' follow-up to television coverage of the World Youth Forum's activities and their attitudes toward the impact of volunteering, which is a direct relationship, meaning that the more respondents follow up on television coverage, the more positive their attitudes toward the impact of volunteering. There is also a statistically significant relationship between respondents' follow-up to television coverage and their participation in volunteer work, which is a direct relationship, meaning that the more respondents follow up on television coverage of the WYF events, the greater their participation in volunteer work.