The effect of the “Get Green” initiative on the behavioral intention of Facebook users to care for the environment:

Document Type : Original Article

Author

Instructor, Department of Mass Communication, Faculty of Al-Alsun and Mass Communication - Misr International University

Abstract

A survey that chose the prior approach. An explanation showing the effect of the ocean environment precursor variable on the oceans toward the Facebook posts on environmental issues and their response to it. In addition to exploring the impact of these posts on the environment in the adoption of behaviors under the umbrella of the theory of planned behavior. T


The "Go Green" campaign to reduce the use of plastic bags has been selected as an example of environmental issues. The study was carried out on 35 college students and graduates. One of the most important results of the study was the lack of evidence that the positive attitude towards environmental issues is related to the positive trend towards reducing the use of plastic bags or the structure of the study sample in changing their behaviors to preserve the environment. The results also indicate that sharing or commenting on environmental conservation posts is not related to changing an individual's behavior to adopt environmentally friendly habits.







 














 

Keywords

The Egyptian Journal of Media Research
Volume 2022, Issue 80 - Serial Number 80
Second Part - Second Volume
July 2022
Pages 785-811

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