Digital Marketing &its Role in Supporting the Government in its Sustainable Development Strategies

Document Type : Original Article

Author

Instructor, Department of Public Relations and Advertising, Faculty of Media and Communication Arts, October 6 University

Abstract

The Problem:
This study aims to Know the role of different Departments of Government in Achieving sustainable Development in Different Fields, Through Social media Platforms, in order to get the audience, Know a lot about these Projects.
The Study Sample:
This Study Depends on Deliberate Sample of Egyptian youth of ages(18-40)years in order to know their follow ups to governmental strategies through social platforms ,in addition to know their confidence in what the government says about its projects.
The Theoretical Framework of The Study:
This Study Depends on Communicational Dialogue Theory, in order to Achieve its Objectives.
Assumptions:
1-There Are Difference Between Audience Motivations to follow up Governmental Projects &Their visits to Social Platforms.
2-There Are Significant Correlation Between Audience Confidence in Content Offered by Government &Their Sharing with Different Proposals to Develop its Performance.
3-There Are Difference Between Audience Follow UP To Government Projects &Their Demographical Variables.
4-There Are Significant Correlation Between Audience Follow UP To Government Projects &Their Evaluations to its Role in Different Projects.

Keywords

The Egyptian Journal of Media Research
Volume 2022, Issue 80 - Serial Number 80
Second Part - Second Volume
July 2022
Pages 1027-1062

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