"Digital media’s treatment of the risks of climate change: An analytical study of digital content on YouTube".

The research problem is determined by asking about the role of digital media through YouTube channels in addressing environmental issues in light of climatic changes, and this study aims to identify the amount of attention provided by various institutions to discuss and raise awareness of the risks of climate changes, and to recognize the most important topics addressed by these channels, how to address them and the persuasive methods used.
The study seeks to answer several questions revolving around: the general features of the videos on YouTube, the sample of the study that dealt with climate change, knowledge of the topics covered by the study sample, the parties involved in producing videos dealing with climate changes through YouTube channels, and the templates used. The most important frames of reference and the evidence paths used in YouTube videos in dealing with climate change, and measuring the audience’s interaction with videos dealing with climate change.
The researcher employed the theory of the media  framing as a theoretical framework to monitor and interpret the frameworks used in the media's handling of climate change issues, their risks and the factors causing them, in addition to identifying solutions frameworks and highlighting the paths of demonstration and the effective forces in them, which contributes to providing a description and analysis of trends in addressing climate changes, as the theory allows the content to be measured implication of the media messages included in the videos on YouTube.
The study relied on the sample survey method, and the study sample consisted of all videos that dealt with climate change and broadcast on YouTube, using the method of comprehensive inventory of videos on YouTube, through the use of the search engine found on YouTube using the following two search words "climate changes" and "Climate changes in Egypt"; In order to limit the videos that dealt with climate change on YouTube, from March 2021 to March 2022, the study sample amounted to (230) video clips, and the analytical study tool was the journalistic content and discourse analysis.