"Addressing women’s empowerment issues in talk shows on Egyptian satellite channels and its relationship to supporting sustainable development plans".

Document Type : Original Article

Author

Assistant Professor, Department of Media and Children's Culture, Faculty of Postgraduate Studies for Childhood - Ain Shams University

Abstract

This study seeks to identify the most important issues, topics, methods, methods and ideas that deal with the images of empowering Egyptian women in talk shows on public and private Egyptian satellite channels and the role of these programs in supporting sustainable development plans supported by the state within the framework of Vision 2030, by analyzing the content of a sample of these Programs presented, whether on governmental or private Egyptian satellite channels, with the aim of knowing the features of this approach, its various forms, and its role in empowering Egyptian women so that they can play their role in sustainable development plans in Egypt.
. These issues and topics are addressed in an integrative theoretical framework that relies on three theoretical approaches to explain and understand the role of the media in spreading awareness of women’s empowerment issues and strengthening their role in achieving sustainable development in light of Egypt’s Vision 2030, which are models of social responsibility for the media and the public’s dependence on the media for knowledge as well as the theory of Social marketing of ideas, issues, concepts and trends.
Objectives:
 This study seeks to achieve a number of goals, including
1- Exposing how talk shows on Egyptian satellite channels address topics and issues related to women’s empowerment and their role in supporting sustainable development plans in Egypt.
2- Identifying the most important issues and topics that these talk shows focus on and their relationship to ways to empower and support Egyptian women within the framework of the sustainable development plan.
3- Identifying the most important technical forms and templates on which these programs rely in raising issues of empowering Egyptian women.
4- Identifying the most important anomalies used in presenting these issues and topics related to the empowerment of Egyptian women.
method and sample:
This study will depend on the analytical media survey method, in both its parts, what was said and how it was said, and through the content analysis form of the sample of talk shows presented on Egyptian public and private satellite channels.
The sample was chosen in a deliberate way, as the initial follow-up was done through the exploratory study to determine the talk shows directed at women in all Egyptian governmental and private satellite channels. Through this follow-up, the programs that dealt with women’s issues and topics of interest to them were identified, and then a number of (6) programs were identified. Women directed to women, and the content of (28) episodes was analyzed Each program in the style of the industrial week.
 

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