Attitudes of the academic elites towards independent cinema's support for the 2030 sustainable development plans

Document Type : Original Article

Author

Lecturer at the Department of Audio-Visual Media at the Canadian Higher Institute for Modern Media Technology

Abstract

The image of independent cinema has always been attached to critical issues in the minds of the public, those issues that many major producers refrain from covering, discussing, and offering solutions - if possible - due to their lack of commercial viability, which translates to production companies with net revenues that do not meet the required financial income. This made independent cinema one of the mechanisms for presenting and addressing critical issues, the same thing that the directions of the state seek in the current period of time in line With the axes of sustainable development that the state seeks to keep pace with through all its institutions, And also its members, especially the media, and specifically in our study here, we will focus the light on cinema as one of the mass media, which in turn is through entities (production companies), And individuals (the filmmakers themselves) keep pace with the culture of sustainable development to promote plans for development and improvement, not only on the material level, but also on the spiritual and moral level, which cinema in general aims at as one of the soft power tools for change.
This study primarily seeks to identify the trends of the (academic elite) towards promoting independent cinema for the 2030 sustainable development plans, and the suitability of the recently produced independent films to this societal challenge.

Keywords

The Egyptian Journal of Media Research
Volume 2022, Issue 80 - Serial Number 80
Second part - First Volume
July 2022
Pages 321-362

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