Audience Attitudes towards Online advertising:

The study aimed to "investigate the audience's attitudes towards online Talabat application ads". Its sub goals were determined in identifying the Egyptian audience exposure levels to Talabat application ads, their satisfaction with these ads, the extent of their interaction with these ads content, their behavioral responses as a result of exposing to the studied ads, in addition to their attitudes towards the services ads provided by the application.
The study used the quantitative survey method and the online questionnaire as a tool for collecting the required data applying to a sample of 400 Egyptians who were exposed to Talabat application ads from various economic, social and educational levels. Also, the study was based on Public Sphere Theory.
Main results:
The majority of Egyptian audience was exposed to Talabat application ads "permanently" by (45.8%) and "occasionally" by (37%).
Most respondents relied on Youtube application ads to browse Talabat ads by (52.5%).
Most respondents had high motives to expose to Talabat application ads by (84.3%).
Respondents had a high degree of satisfaction with the content presented in the online ads of Talabat application by (49.75%), followed by who had a limited degree of satisfaction by (43.5%).
Talabat ads affected the audience's attitudes "occasionally" by (51.5%), and "permanently" by (42.5%).
 Respondents were interested in expressing their opinions when exposing to these ads "to a great extent" by (42.8%), then "to a small extent" by (40%(.
Respondents confided in these ads "to some extent" by (49%), then "to a great extent" by (41%), and finally" to a small extent" by (8%).
Respondents had "positive attitudes" towards the services ads provided by Talabat application by (69.3%), then "neutral ones" by (29.8%).