The Effectiveness of Da’wah Messages on Social Network Sites in Shaping Religious Attitudes for Students of College of Communication at Alqasimia University (A Field Study)

This study sought to cast light on importance of Da’wah Messages published on social network sites and their effectiveness in shaping religious atitudes of students of college of communication.Further, the study reveals the extent of effectiveness and attraction of these students towards religious contents published on pages of these sites. This study belongs to descriptinves studies which employ the descriptive analytical approach through implementing an electronic questionnaire on a random sample of (126) respondents from the students of the College of Communication at Alqasimia University in the Emirate of Sharjah during the period from 1/11/2021 to 1/1/2022. The study has come out with a number of results, the most important of which is: the most popular and most used social network site among the students of College of Communication is Instagram Application, which has come first with a percentage of (39.7%). The results have also shown that short vedioes are one of the most popular forms of media which enjoy a heavy follow-up by the study sample to follow the Da’wah Messages and have ranked first with a rate of (46.83%). The results have also demonstrated that the most preferred and attractive Da’wah Messages for the surveyed students are preaching and guidance, which have come first with a percentage of (33.33%). The results have also confirmed that the degree to which the surveyed students benefit from follow up of Da’wah Messages on social network sites is large and varied, most notably instilling new religious teachings, which have topped the percentage with (18.25%). The study has revealed that the majority of the surveyed students believe that social network sites are an appropriate means for spreading Da’wah Messages with a large percentage of (67.46%). The results have indicated the extent to which all respondents of the study sample have agreed on the nature of Da’wah Messages published on social network sites and their effectiveness on shaping attitudes of the students of the College of Communication at Alquasimia University. The results have proved the hypothesis which confirms that there are no statistically significant differences in nature of the attitudes of the students of College of Communication towards the Da’wah Messages effectiveness on social network sites due to demographic variables (sex, age group, educational level and hours of using social network sites).