Zionist propaganda discourse on Twitter during the fourth war on Gaza 2021, an analytical study.

Ezzat, Mohammed Mostafa Refaat Moharam

doi:10.21608/ejsc.2022.229406

Zionist propaganda discourse on Twitter during the fourth war on Gaza 2021, an analytical study.

Document Type : Original Article

Author

Mohammed Mostafa Refaat Moharam Ezzat

* PH.D. Lecturer in the Department of Public Relations and Advertising - Faculty of Mass Communication, Cairo University, and assistant professor in the Department of Media and Public Relations at the Gulf University in Bahrain.

10.21608/ejsc.2022.229406

Abstract

The problem of this study is determined in analyzing the Zionist propaganda discourse of the official account of Avichai Adraee (the spokesperson for the Zionist occupation army for Arab media) on Twitter during the period of the fourth war on Gaza to reach the most important apparent and latent propaganda goals and to reveal the propaganda methods and techniques used in the discourse, and to identify the ideological main topics, as well as the active powers and evidences. The study relied on the method of analyzing the qualitative discourse of Adraei’s propaganda discourse during the period of the fourth war on Gaza, starting from May 6 until the Egyptian-brokered ceasefire on May 21, 2021, through a Comprehensive survey of all Adraee’s tweets during the war period with 353 tweets on Twitter. In his qualitative analysis of the discourse, the researcher relied on the ideological square model of Van Dyck as a mechanism for qualitative analysis by employing several tools in discourse analysis, such as main topics analysis tool, evidence path analysis tool, active powers analysis tool, and semantic analysis tool for meanings, and the study was taken from the propaganda model in an era Post-truth as a theoretical framework for it. The results of the study revealed the existence of propaganda goals for Adraee’s speech via Twitter, represented in gaining the support of Arab public opinion and inciting it against the Palestinian resistance and practicing several methods of psychological warfare against the resistance.
Adraee's speech relied on several propaganda methods, the most important of which were distortion and demonization of the resistance, launching slogans, reduction and stereotyping, intimidation and underestimation.

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