Attitudes of Egyptian university students towards the credibility of health content on television and social media platforms

Document Type : Original Article

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Assistant Lecturer at the Faculty of Media and Communication Arts, Pharos University in Alexandria

Abstract

A descriptive study research aims to measure the relationship between the reliance of Egyptian university students on television and social media platforms as means to obtain information and news related to health and medical issues and the extent to which this relates to the credibility of these media, The study was conducted on a random sample of 400 students from  governmental and private universities from Cairo and Alexandria relied on an survey that was applied through the face to face interview and online.
One of the most important results was the follow-up of the respondents to the health content to a large extent on different media, as it came with a positive percentage of 77%, while about 22% of the study sample did not prefer following up health content. Egyptian television indicates the low level of credibility of Egyptian channels. On the other hand, social media platforms are still the most preferred source for its speed and ease of communication compared to television, but the research sample showed reservations about the accuracy of the information or the degree of confidence in the source of health content presented on these platforms.
The study showed that credibility is linked to several factors, foremost among which is the reliability and objectivity of the medium and trust in the person who communicates with it. It showed that university students have become aware of a large degree in distinguishing media messages that they are deliberately exposed to, especially such as health content

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