Toward a communication theory of functional balance - new hypotheses in the new media environment

Document Type : Original Article

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Professor of Mass Communication at King Saud University

Abstract

This study uses a meta-analysis (a secondary analysis) of theories, concepts and studies related to the issue of media and the functional balance, as opposed to dysfunction in media performance and its relationship with other community institutions, to propose a descriptive normative model based on the literature of new media literacy and citizen investigative journalists.
The model provided theoretical visions to prevent a media tyranny on the one hand, and to prevent a tyranny of political and economic institutions and figures into society on the other hand, in addition to limiting the monopoly of influential media practice from a limited class of celebrities and influencers.
Achieving the previous three goals contributes to having a measure of societal balance, so that traditional and new media become able to perform their expected positive functions, and the percentage of dysfunction in media performance is expected to decrease.
The importance of the proposed model appears in light of the complexities of the new media; to help the decision-maker to make public decisions that prepare ways to approach the equation proposed by the model on the one hand, and to open the way to research questions and new hypotheses that can be tested in different temporal and spatial contexts on the other hand.

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