Youth attitudes towards social media management policies in relation to the university campus:

Document Type : Original Article

Authors

1 Assistant Professor, Department of Radio and Television, Faculty of Mass Communication, Cairo University

2 Lecturer, Radio and Television Department, Faculty of Mass Communication, Sinai University

Abstract

Many concerns have emerged over how “social media sites” are used, governed and managed at colleges and universities.  News stories, predominately negative in nature, have highlighted the unprofessional usage of college and university students, staff & employees and the issues surrounding the implementation of social media policies at institutions of higher education.  Consequently, the approach to studying social media (SM) and social media policy (SMP) is not refined to the point where data can be leveraged to inform clear and well-supported decision makers.
This quantitative study seeks to fill a part of the gap in the literature on SM and SMP in higher education as it relates to the experiences of the students represented at Cairo University campus.  By investigating the degree to which the students use SM, the potential and details of SMPs, and perceptions related to SMPs, data supported approaches could offer further insight into how guidelines could be customized to suit specific user needs of Cairo university society.
Moreover, the study tries to identify the impact does social media use have on learning & teaching experience in the university. Additionally, the study aims to uncover the nature of social media use, more specifically, how important and urgent to regulate social media's use or inappropriate behaviors on campus?  Also, to what extent are the efforts to regulate these types of technology helping or hindering the educational experience on campus?  Which policies seem to be more effective helping advance the educational climate? Are there any unintended consequences of attempting to regulate social media use?
 

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