Utilizing Social Media In Professional Roles For Public Relations Practitioners.

Abbas, Iman Taher Syed

doi:10.21608/ejsc.2021.194425

Utilizing Social Media In Professional Roles For Public Relations Practitioners.

Document Type : Original Article

Author

Iman Taher Syed Abbas

Lecturer, Department of Public Relations and Advertising, Faculty of Mass Communication - Cairo University

10.21608/ejsc.2021.194425

Abstract

This study aims to monitor, characterize, and analyse the utilizing social media in professional roles for public relations practitioners. According to role theory, this study applies to an available sample consisting of 104 public relations practitioners in productive and service organizations operating in Egypt and working in the public business and the investment sector.A questionnaire was conducted with pr practitioners. The results showed correlation relationship between utilizing social media in professional roles and professional experience ages. The results of the study revealed that there aren't statistically significant differences between utilizing social media in professional roles according to gender and academic degree. There are statistically significant differences between utilizing social media in professional roles according to managerial levels of public relations.
Keywords: Role Theory; Social Media Management; Professionalism; Public Relations Practitioners; Role Perceptions

Keywords