"Media Research and Methods:A Comparison between Arab and Global Research Trends.

Document Type : Original Article

Author

Professor at the Radio and Television Department, and the former manager of the Center for Public Opinion Research and Studies, Faculty of Mass Communication, Cairo University.

Abstract

The Present Study uses The Comparison Method to define The Differences and Similarities between Arab and Global Research (Western, American, and Asian) in Media Research and Methods. The Researcher Compared Arab and Global Media Research among group of   Research Categories especially:
Pure vs. Applied Research, Quantitative vs. Qualitative Research , Cross-sectional vs. Longitudinal Research, Exploratory Research vs. Descriptive Research, and Experimental vs. Quasi- experimental Research.
The Salient Result of The Present Study is that there are Theoretical and Methodological Gap between Arab and Global Research, especially in Research Concerns, Theoretical Frameworks, Methodological Approaches, Data Collection Techniques and Future Media Research Fields. The Arab Media Researches have limited contribution in Global Accumulated Media Knowledge.
 

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