The Teaching content of Public Relations and Advertising Programs in Mass Communication Departments and Colleges in the Egyptian and Gulf Universities and its Relationship to students’ Evaluation of the Educational Quality Process:

Hassan, Abdulsadek

doi:10.21608/ejsc.2021.154449

The Teaching content of Public Relations and Advertising Programs in Mass Communication Departments and Colleges in the Egyptian and Gulf Universities and its Relationship to students’ Evaluation of the Educational Quality Process:

Document Type : Original Article

Author

Abdulsadek Hassan

Associate Professor at Ahlia University- Kingdom of Bahrain

10.21608/ejsc.2021.154449

Abstract

The study aims to identify the teaching content of Public Relations and Advertising courses in Mass Communication departments and colleges in the Egyptian and Gulf Universities and its relationship to students’ evaluation of the educational quality process, the researcher analyzed the content of public relations and Advertising courses in Gulf and Egyptian universities, , applying to an available sample 214 students during the second semester of the academic year 2018-2019.
The study reached many results, the most important of which are:
Mass Communication departments and colleges in the Egyptian and Gulf Universities were interested in practical courses that improve students' skills and support their experiences to market needs, compared to theoretical courses.
The results revealed that public relations and advertising courses in the Gulf and Egyptian universities were concerned with developing the personal and professional skills of students, developing professional training tools in the department's studios and laboratories, improve communication skills to be able to work with various institutions using modern communication technologies.
The results also revealed that the reality of teaching metods of public relations and Advertising courses in the Gulf and Egyptian universities is based on several areas in: strengthening the course professor to cooperate with the students and encourage interaction between students themselves such as: conducting group projects, and supporting content with many enrichment materials that consolidate information, encourage the use of printed and electronic sources in the library, and the course professor also must offer various methods of teaching evaluation during the lecture.

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