Attitudes of the Egyptian public towards using the rapid response code in the Egyptian newspapers:

Document Type : Original Article

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Assistant Professor, Department of Communication and Media Sciences, Faculty of Arts, Ain Shams University.

Abstract

                       
This study aims to monitor the Egyptian public's use of the QR code and the satisfactions achieved, to know the most important newspapers and magazines whose readers use the QR code, to monitor the relationship between the demographic characteristics of the researchers and the intensity of the use of the QR code in newspapers and magazines, and to come up with a set of proposals that help electronic newspapers to know the satisfactions achieved by using the QR code in readers, and thus focus on them to satisfy their needs.
            The tools of a printed and electronic questionnaire form and discussion focus groups were used with users of the QR code in newspapers and magazines, and the codified interview with press leaders and code officers in a range of newspapers and magazines, and the sample of the Egyptian public 400 individuals with a mobile phone. The researcher reached a set of conclusions, the most important of which are: Most experts agreed on the difficulty of continuing the rapid response code in newspapers and magazines. The source of knowledge of the internet's rapid response code was first, with 46.2%, and respondents who observed it on products by 28.2%, and 21.8% of friends

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