Self-representation of Arab Female Influencers on Instagram:

نوع المستند : المقالة الأصلية

المؤلف

Teacher at Journalism department Faculty of Mass Communication, Cairo University

المستخلص

This paper aims at exploring the new media platform (Instagram) and its role in offering an innovative platform for women to present themselves, and, to break stereotypes. It aims at identifying the ways Arab Female Influencers present themselves to their followers on Instagram visually and verbally. In order to collect the sample of the Arab Influencers, a survey was conducted on 100 female college students. Then a quantitative and qualitative analysis was conducted on the accounts of 115 Arab female influencers that these students followed the most. Influencers were divided according to their careers, and their official accounts and were analyzed according to a 7-category coding scheme. The last post published on their account was described with its caption, hashtag, tag, and visual frame.
The paper concluded that college students prefer to follow actresses, singers and fashionistas, travel bloggers and nutritionists. It also concluded that Arab female influencers mainly tend to present themselves promoting their work and publishing personal stories on this new media platform (Instagram). 

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