PRIVACY MANAGEMENT PRACTICES ON FACEBOOK”FACTORS AFFECTING DISCLOSURE OF PRIVATE INFORMATION AND USE OF PRIVACY SETTINGS”

نوع المستند : المقالة الأصلية

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معيد بقسم الإذاعة والتليفزيون ، کلية الإعلام - جامعة القاهرة

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The purpose of this study was to investigate, through descriptive research, the current privacy management practices of Facebook users. Specifically, this study sought to explore factors that may help explain behaviors of disclosing private information on Facebook and using on-site privacy controls as well as providing understanding of each factor’s contribution to explaining both behaviors. Factors tested in this study were drawn from the communication privacy management theory as well as online-privacy-related literature. 487 participants of active Facebook users were purposively chosen to answer an online questionnaire developed to collect the empirical data of this study.  Bivariate correlations were first used to examine the relations between independent and dependent variables. Multiple Regression Modeling Analysis was then conducted to identify the factors leading to the aforementioned behaviors. Findings suggested the potential of Facebook use rate, motives, perceived control, awareness, trust in Facebook users, prior invasion, protective settings use, gender, and education as a framework to explain privacy management practices of Facebook users.
 

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